Education Brand Monitoring & Social Listening
News & Latest Updates
MARCH 2025
New Update Release - Now Smarter, Faster & Packed With AI Features
The EdMentions brand monitoring and social listening platform had its most powerful update yet over the Autumn with the latest version - included in all our packages - offering cutting-edge features to help you take control of your Institution, Organisation, Association, Group or Trust's digital presence in real-time and to manage your reputation like never before.
Following careful user analysis and consultation, the changes were made to make the platform faster and more insightful than ever, from refined design improvements to upgraded metrics to AI-driven data processing.
Some of the biggest developments and enhancements include:
A) Complete Redesign and Improved User Experience
B) New Metrics, Deeper Insights and Analytics
C) AI-Driven, AI-Powered Data
D) Enhanced Sentiment Analysis with Multi-Language Support
E) Improved Reporting
F) Improved Influencer Data
G) Other Key Improvements to provide a comprehensive user experience
*****
A) Complete Redesign and Improved User Experience
The result of a big commitment to on-going investment in improvement and expansion of the platform's design, features and benefits, EdMentions clients (including Nurseries, Schools, Colleges, Universities, Alumni Associations etc) now benefit from a sleek, intuitive design that enables better navigation and a more user-friendly experience.
The user interface and user experience has been reimagined, with simplifying workflow a big priority, so it's now easier than ever to dive deep into your data without getting lost in unnecessary complexity.
Highlights include:
+ Streamlined Interface - Navigate seamlessly through the platform with the new, clean design
+ Quick Insights - View key metrics and performance indicators at a glance with the updated dashboard
+ Intuitive Navigation - Simplified menus and clearer pathways give easier access to tools and insights
*****
B) New Metrics, Deeper Insights and Analytics
Metrics drive decision-making, and with this update EdMentions users now benefit from powerful new data points to help them understand the impact of their brand and the associated names and priorities they are tracking, on a granular level.
The advanced metrics available in the platform now include Voice Share, Demographics Analysis, Emotion Analysis and Emoji Statistics over time:
+ Voice Share - Understand how much of the conversation your School, College or University's brand(s) and top influencers have
+ Demographics Analysis - Identify the key audience segments interacting with your brand, identity, key names
+ Emotion Analysis - Dig deeper into how people feel about your brand, with insights into sentiment at an emotional level
+ Emoji Statistics - Analyse the emojis most associated with your School, College, University or Alumni Association to understand emotional tone and engagement
+ Best Time to Post - Discover the optimal times to post content for maximum engagement and visibility
+ Trending Conversations - Track the topics and discussions your audiences are most engaged with
*****
C) AI-Driven, AI-Powered Data
Artificial Intelligence (AI) is an incredibly powerful tool for analysing vast amounts of data quickly and this platform takes AI-driven data analysis to the next level for your benefit, leveraging cutting-edge AI algorithms to help you collect, process, and interpret your data more efficiently.
With AI at its core, the platform continuously analyses data in real time, providing you with the most current and accurate sentiment insights for your Institution, Organisation, Association, Group or Trust.
As an EdMentions client you will therefore spend less time spent sifting through irrelevant information and more time focusing on insights that matter, with full access to:
+ Sentiment Analysis Processing - Powered by AI, the platform delivers real-time updates, analysing helpful charts, including...
- Sentiment over time
- Emotion over time
- Sentiment by language
- Sentiment by media type
...ensuring you always have the freshest insights into how your audience feels about your School, College or University.
+ Pattern Recognition - The platform's AI helps users spot emerging trends or sentiment shifts faster than ever
*****
D) Enhanced Sentiment Analysis with Multi-Language Support
EdMentions provides Multi-Language support enabling you to monitor conversations across multiple audiences using different languages, and across multiple markets with sentiment analysis now supporting ALL languages.
This means advanced AI algorithms not only translate but also interpret the emotional and contextual subtleties specific to each language, so you can better understand the tone, intent, and emotions behind every conversation.
You can monitor sentiment by language, track emotion over time, and analyse conversations across various markets with precision.
No matter what languages your audiences speak or where they are located the platform's sentiment analysis captures the nuances of every conversation you need to monitor, consider and react to.
*****
E) Improved Reporting
Reporting shouldn’t just give you raw data — it should provide actionable insights.
With this in mind, reporting available to EdMentions clients is now even more visually engaging and easy to navigate with a simplified, cleaner layout that ensures clarity and impact, helping you present data in a way that truly resonates with your colleagues and key stakeholders, such as senior leadership, governors and trustees.
Reporting now includes deeper insights from Voice Share to Emotion Analysis, with all the latest metrics seamlessly integrated into the reports, for a comprehensive overview.
Detailed explanations for each chart are also included, ensuring that every graph or metric is clearly understood... to help you not only view your data but to interpret and act on it.
Your comprehensive reports - providing what you need to make informed, strategic decisions - can be exported, sent via email or shared via links.
*****
F) Improved Influencer Data
Understanding who’s talking about your brand is crucial, hence the inclusion of detailed and insightful Influencer analysis, with Voice Share for each influencer, in all the EdMentions packages.
You can see exactly how much of the conversation an influencer commands in relation to your brand.
Additionally, you can see the sentiment of the influencer's mentions, giving a clearer picture of the tone and emotional impact of influencer interactions.
This provides you with better insights into influencer effectiveness, where relevant and helpful... you can see the number of followers for each influencer - no matter if they are active on Twitter, Facebook, TikTok, YouTube, or Instagram - and a performance calculation across all these platforms gives a holistic view of influencer reach and impact.
For websites, there is also integrated data on the number of visits, along with improved performance tracking, enabling you to evaluate influencer effectiveness both on social media and across the web, giving a more complete picture of how influencers are contributing to your brand’s success.
*****
G) Other Key Improvements - Providing A Comprehensive User Experience
The latest upgrade doesn't stop at design or metrics. The optimisation of the platform has gone further... from performance upgrades that make it run smoother to minor feature tweaks that improve usability... every part of the platform has been optimised for you.
Whether you're looking to refine your strategies or gain deeper insights into your audience, these new features will give you the tools to do it all.
*****
H) Future Development & Improvement
As the digital landscape continues to shift, we recognise how important it is that the Brand Monitoring & Social Listening tool you choose continues to benefit from on-going investment in innovation and feature enhancements, empowering you:
+ to stay on top of your brand’s reputation
+ to engage with your audience more effectively
+ to drive better results
This latest release is therefore just the beginning of the exciting updates being planned for the platform in the future, to benefit all our clients, regardless of the size of their EdMentions package.
*****
Ready to Get Started?
With the new version of the platform now live and available to you... delivering everything you need to keep your brand at the forefront of your target audiences' attention, to measure how your messaging is resonating with them and to track what they are saying (and feeling) about you... we realise you and your colleagues will be keen to start using it as soon as possible.
We're ready to move fast once you decide to subscribe... helping you through the ob-boarding process with our unique, specialist set-up consultancy service, at no extra cost... but first you need to see the platform for yourself and have your questions answered.
Please self-book your 30 minute online demo on a date and time to suit you, to chat with one of the EdMentions Team about your requirements on a 'no obligation' basis, or if you have questions or you're ready to subscribe... no problem, please email us.
MARCH 2025
EdMentions Sponsors... The AI Conference 2025
EdMentions is delighted to be a lead sponsor for this year's 'Know Your Audience' Artificial Intelligence Conference taking place in-person and online in June, see:
As a special offer we're including a free delegate flexible 'In-Person Or Remote' ticket in all our packages for new clients subscribing before 15 May 2025... and a discount code for colleagues wanting to attend too.
We strongly recommend this AI Conference as a very timely opportunity to hear from expert speakers and practitioners sharing their experience, best practice, advice and tips and answering questions on such an important and impactful innovation that is impacting everything.
The AI Conference will be of interest to all those in Schools, Colleges and Universities responsible for Admissions & Student Recruitment, Communications, Marketing, PR & Crisis Comms, Fundraising & Development, Alumni Relations, Events etc.
See the packed programme and impressive list of speakers on the Know Your Audience website:
FEBRUARY 2025
EdMentions Supports... 'EdAINews'
We are happy to support this new AI Newsletter by the team behind this year's Artificial Intelligence Conference.
EdAINews launches soon and will be delivered direct to your email inbox.
Don't miss out, subscribe here:
https://mailchi.mp/omtac/edainews
What Is EdAINews?
EdAINews is specifically for staff in Schools & Colleges responsible for Admissions, Marketing, Communications, PR & Crisis Comms, Events, Development, Advancement, Fundraising, Alumni Relations... it will feature AI content relevant to those areas with insights, tips, advice and more:
> News & Links
> Articles
> Interviews
> Best Practice
> Case Studies
> Tools & Reviews
To ensure you and your colleagues receive your copies when the first EdAINews Newsletter is published please subscribe now via Mailchimp:
SCHEDULE YOUR DEMO
Please self-book your 30 minute online demo on a date to suit you, to chat with one of the EdMentions Team about your requirements on a 'no obligation' basis.
ANY QUESTIONS?
If you have any questions or would like to discuss which package is right for you, or the special introductory offers, please don't hesitate to email us.
SUBSCRIBE
If you are ready to begin your EdMentions Monitoring & Social Listening package please email us and one of our Team will be in touch soon.
BROUGHT TO YOU BY THE TEAM BEHIND...
