Education Brand Monitoring & Social Listening
Use Cases - Saving You Time, Effort & Budget
10 Ways Subscribing Now Will Make A BIG Difference To You & Your Colleagues...
Subscribing to EdMentions will provide a big return on investment in many ways, helping with the expected and the unexpected, saving time and budget. Here are (just) 10 of the many use cases:
USE CASE 1:
Real-Time Media Monitoring & Crisis Detection... For Proactive, Effective Reputation Management & Crisis Comms
Why it matters:
In the digital age, a single negative story or social media post can escalate quickly... whether it’s a student incident such as bullying, cheating or abuse, a negative review, or growing controversy in the wider community concerning development plans or upset about the behaviour of your students.
Early detection is critical - negative press or scandals require immediate, co-ordinated responses.
How EdMentions can make the difference:
With real-time alerts for mentions across news, blogs, forums, and social platforms, you and your colleagues can get ahead of crises by instantly tracking media coverage and social reaction to sensitive issues (such as safety incidents, allegations, backlash about policies or poor results).
EdMentions enables fast, informed responses that protect your institutional reputation, given you the chance to adjust messaging in real time, provide updates, and correct misinformation as it spreads.
Know first. Act fast. Protect your reputation.
USE CASE 2:
Admissions & Student Recruitment Awareness, Insights And Information
Why it matters:
As they search for a School, College or University and make a decision about applying and enrolling your prospective students, parents and advisors will be seeking reviews, recommendations and guidance and discussing their choices online before applying.
How EdMentions can make the difference:
On your behalf EdMentions will monitor what prospective students, families and other influencers are saying about what you offer... from your academic programme and courses to sports, activities, arts and music to extra-curricular, pastoral care and wellbeing to accommodation (where applicable)... or saying about your competitors!
With EdMentions you can identify top concerns, preferences, and decision drivers and then use this data to adjust your messaging, highlight differentiators and fine-tune your marketing and communications, advertising, events and more.
Win the attention of tomorrow’s students... today.
USE CASE 3:
Researching The Past - Avoiding Ignorance, Acting With Hindsight & Awareness
Why it matters:
People have long memories and none more so than about Nurseries, Schools, Colleges and Universities with which they've been associated.
It's personal. It may have been formative. It's probably emotional.
They will remember... and so should you and your colleagues, regardless of how long you have or haven't been involved yourself.
How EdMentions can make the difference:
You and your colleagues may not have been associated with your Institution, Organisation or Association for very long, or you may have forgotten (or never knew) about something that happened in the past...
EdMentions can give you access to up to 10 years of historical mentions of important keywords and search terms, giving you a much fuller picture and understanding before you deal with a particular situation, give advice or design and implement new strategy.
Nostalgia and personal experience resonates... look back so you're aware and prepared for it!
USE CASE 4:
Content Strategy & Social Media Engagement
Why it matters:
Consistent, engaging content boosts visibility and drives traffic.
How EdMentions can make the difference:
EdMentions enables you to identify media mentions and trending topics and to find and use student-created content, alumni news and other related information etc... all in real time.
You can then highlight positive stories and re-purpose user-generated content for your own social channels, website and publications. You’ll never miss a great PR moment again!
Never miss a moment worth sharing!
USE CASE 5:
Alumni Engagement & Relationship Building
Why it matters:
Alumni are key donors, ambassadors and prospective parents and they can give help and support with mentorship, careers advice, marketing and admissions... and they're newsworthy in their own right.
Your alumni can be a great force for good, but as we all know well, if they are unhappy or angry at their alma mater they can be also be highly critical, enduring personal upset and causing reputational harm if ignored.
How EdMentions can make the difference:
EdMentions can help you ensure alumni feel seen, heard and valued by tracking conversations among alumni communities across platforms and news from alumni giving you the chance to easily identify opportunities to celebrate their achievements, engage them in campaigns, or resolve concerns before they escalate.
Reconnect. Recognise. Re-energise Alumni pride.
USE CASE 6:
Student, Parent & Influencer Sentiment Analysis
Why it matters:
Happy and informed students, parents and influencers become vocal advocates; unhappy ones can damage trust.
How EdMentions can make the difference:
Use the Sentiment Analysis tools included in your EdMentions package to gauge how current students and families feel about your Institution, Organisation or Association, especially about your reputation generally and about your senior leadership and other staff specifically.
Sentiment Tracking can help you and your colleagues to spot patterns, inform decision-making and foster a more responsive, student-centred culture.
Turn feedback into fuel for a better student experience.
USE CASE 7:
Community Relations & Local Advocacy
Why it matters:
Whatever their size, type or location, all Institutions, Organisations and Associations operate within larger communities... local support matters!
How EdMentions can make the difference:
EdMentions helps you monitor how your institution is discussed in local news, neighbourhood forums and community groups.
You can track how you are perceived locally, and reactions and discussion about your events, policies and development plans, engage positively with local stakeholders and address concerns early.
Build bridges, not backlash!
USE CASE 8:
'Competitor' Benchmarking
Why it matters:
While also highly cooperative and supportive of each other, inevitably Nurseries, Schools, Colleges and Universities also compete for students and grants. It's important therefore to know what 'competitors' are saying and doing and how they are regarded.
How EdMentions can make the difference:
EdMentions will track and monitor what your competitors are saying and doing and give you insights into what is being said about them.
You can identify how they are resonating amongst your shared audiences, which of their communications strategies are drawing attention and what is being said about what they offer, enabling you and your colleagues to benchmark your share of voice, sentiment, and engagement against them.
See how you stack up... then step up.
USE CASE 9:
Trend Spotting
Why it matters:
The Education and broader economic, poetical and social landscape evolves fast — don’t get left behind.
How EdMentions can make the difference:
Use your EdMentions to track industry hashtags, thought leaders, new programmes and developments, and policy changes.
Identify trends like academic and teaching progression and innovation, AI integration, hybrid learning, DEI initiatives, sustainability or student mental health and welfare — then position your Institution, Organisation or Association as a leader in response.
Spot trends early... lead the conversation.
USE CASE 10:
Proactive PR & Positive Story Amplification
Why it matters:
Great things are happening at your Nursery, School, College or University and amongst your Alumni and wider community every day — let your colleagues, staff, students, parents, friends, alumni... the wider community... and the world... know!
How EdMentions can make the difference:
EdMentions can automatically identify positive media mentions, awards, achievements, and notable alumni news. You and your colleagues can then amplify this content across social media and online channels to build your 'brand equity', attract students and impress your stakeholders and donors.
Find the good... share the great!
SCHEDULE YOUR DEMO
Please self-book your 30 minute online demo on a date to suit you, to chat with one of the EdMentions Team about your requirements on a 'no obligation' basis.
ANY QUESTIONS?
If you have any questions or would like to discuss which package is right for you, or the special introductory offers, please don't hesitate to email us.
SUBSCRIBE
If you are ready to begin your EdMentions Monitoring & Social Listening package please email us and one of our Team will be in touch soon.
BROUGHT TO YOU BY THE TEAM BEHIND...
